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Senyu Holdings Group was founded in 1997 and is headquartered in Yiwu, Zhejiang Province, the world's capital of small commodities. It is an agricultural technology enterprise that integrates research and development, production, and sales of rare and precious medicinal materials such as Dendrobium officinale through breeding, seedling cultivation, tissue culture, cultivation, and the development of health foods, beverages, alcoholic beverages, and biological products. The entire industry chain operates to create an industrial system driven by "health+education". The flagship brand "Senshan" under its umbrella is the leading brand of China's Tiepi Fengdou. The enterprise is one of the top 500 agricultural industrialization leading enterprises in 2019, the national Tiepi Dendrobium industry standard setting unit, the Tiepi Dendrobium Engineering Technology Center of the State Forestry Administration, the chairman unit of the Tiepi Dendrobium Industry National Innovation Alliance, a national key leading enterprise in agricultural industrialization, a national forestry key leading enterprise, a national high-tech enterprise, a national demonstration enterprise for industry university research cooperation, and a national contract abiding and trustworthy enterprise. It has won multiple honors such as "Zhejiang Province Consumer Trusted Unit" for four consecutive years. The group has a provincial-level enterprise research institute, a provincial-level academician expert workstation, and is also a construction unit of Zhejiang Academician Home.

Technology leads the industry. The enterprise follows the attitude of "inheriting without sticking to the past, promoting without leaving the roots", focuses on the research, development, and application of Dendrobium officinale, and insists on standing at the forefront of technological innovation, creating industry standards, and leading industry development. We have established a rare and precious medicinal plant base in China and a national agricultural standardization demonstration zone project - the Dendrobium officinale cultivation standardization demonstration zone. We have undertaken 153 scientific research projects, including 9 national level major scientific research projects, and have attracted more than 200 academicians to visit Senyu for inspection and guidance, passing on their knowledge and treasures. We have established long-term cooperative relationships with multiple research institutes at home and abroad, obtained 13 authorized invention patents, formulated 1 national standard, 35 enterprise standards, published 4 popular science books, and have won honors such as the "Second Prize of National Science and Technology Progress", "First Prize of Zhejiang Province Science and Technology Revitalization Forest", "First Prize of Zhejiang Province Science and Technology Progress", as well as the first prize of Liangxi Forestry Science and Technology. In January 2018, the national "Thirteenth Five Year Plan" key research and development project "Modernization Research of Traditional Chinese Medicine" led by Senyu Group, the research and development project of Dendrobium officinale health products, was officially launched.

Craftsmanship lays the foundation for quality. Senyu Group has a 10000 acre original ecological cultivation base for Dendrobium officinale nationwide. The Senshan Guocao No.1 Garden located in Fotang, Yiwu City has passed the domestic and EU organic dual certification and GAP certification for 11 consecutive years, making it the only national standardized planting base for Dendrobium officinale and an ecological origin protection product. The group has developed six major dosage forms of health products, including Senshan Tiepi Fengdou granules, capsules, tablets, extracts, oral liquids, and beverages, as well as daily chemical products and alcoholic beverages mainly made from Senshan Tiepi Dendrobium.

The quality of Senshan brand Dendrobium officinale products has a pass rate of 100% in self inspection, inspection, and sampling. The planting base has achieved traceability of agricultural product quality, ensuring product quality from the source. The enterprise always adheres to the principle that quality is the soul of the brand. Every "Senshan" product goes through 25 processes, 5 key quality control points, and 51 professional quality technical supports, ensuring that every variety and every process is crafted with a craftsman's heart.

Brand, create height. Senyu Group has been awarded the titles of Consumer Trusted Unit in Zhejiang Province (the only one in the Tiepi Fengdou industry), Provincial Backbone Agricultural Leading Enterprise in Zhejiang Province, Zhejiang Agricultural Science and Technology Enterprise, and has been rated as a trustworthy product of Chinese health products and one of the top ten trustworthy brands of Chinese health products for seven consecutive years (the only one in the Tiepi Dendrobium category). It has also been awarded the AAA credit rating by banks for many years. In 2016, according to authoritative evaluation agencies, the brand value of "Senshan" reached 10.332 billion yuan based on comprehensive factors such as popularity, reputation, industry status, product quality, business performance, and development potential.

The market witnesses miracles. The quality, production volume, sales volume, reputation, and market share of the "Senshan" brand iron maple bucket series health products and food products produced by the company from 2001 to 2018 are among the top in the same industry nationwide. The product sales area covers more than 20 provinces, municipalities, autonomous regions, and municipalities directly under the central government, with a stable sales network and high popularity and reputation in China.

Industry, revitalizing rural areas. Senyu Group is a typical leading enterprise in the integration of agricultural industries, leading the establishment of the Jinhua Dendrobium officinale Industry Association, the Dendrobium officinale Industry National Innovation Alliance, and the National Science and Technology Commissioner Entrepreneurship Chain. The several scientific research projects undertaken have directly provided technical support to more than 70 enterprises in 15 provinces and regions including Zhejiang, Yunnan, and Guizhou, achieving technological innovation leadership in the Dendrobium officinale industry. This has enabled the Dendrobium officinale industry to develop into a billion dollar industry in just over a decade, making significant contributions to the development of agroforestry and the service of the overall health industry.

Education benefits the country and the people. On March 7, 2017, the group invested 5.18 billion yuan and officially laid the foundation for the Forest Mountain Health Town with a planned area of 4.06 square kilometers. The core concept of "serving public health" that Chengsenyu Group has always adhered to in the small town relies on the unique geographical environment, natural resources, location advantages, and industrial foundation of the local area. It aggregates the three belts of big health, finance, and the Internet of Things, integrating agriculture, industry, health care, culture and tourism, and education into one. It connects and integrates the primary, secondary, and tertiary industries, deeply implements the rural revitalization strategy, and actively responds to the strategy of "fully implementing the Party's education policy, implementing the fundamental task of moral education and talent cultivation, and developing quality education" proposed in the 19th National Congress report. Combining the advantages of the group and the small town as a national female college student entrepreneurship base, the Chinese Forestry Society's natural education practice platform, the national forestry science popularization base, and the Zhejiang Province women's cadre education and training on-site education base, it integrates the small town, the group, and Yiwu. Education in Jinhua and other central Zhejiang regions Cultural resources, based on summarizing the national experience of studying abroad, plan the construction of the "National Primary and Secondary School Student Study Camp" project from a high starting point.